INDUSTRIES SERVED
Some industries require specialized knowledge - and we get it.
You want to find an analytics agency that understands your business. Below are our primary areas of focus and expertise as a firm.
eCommerce
Whether you’re an eCommerce-first brand or an established player with both a retail and online presence, understanding your customers is critical to getting a lot of things right (not just marketing).
What we do for eCommerce Organizations:
Google Analytics & Adobe Analytics insights generation and management
Google Analytics 4 (GA4) implementations
Data strategy
Customer feedback surveys
AB Testing program creation
Marketing mix modeling
Persona validation and cluster analyses
eCommerce Clients Include:
Food & Beverage
If we get to analyze the data on tasty things like chicken nuggets, we are SO happy.
QSR brands have a lot on their plate (hehe), with franchisees, location management, supply chain logistics, the demand for digital, and so much more. The same for most other food & beverage brands.
Sometimes, finding time to dig deep into the data can take time and effort. But, when you do you unlock potential in your business that can give you leaps and bounds in growth.
What we do for QSRs and food & beverage clients:
AB testing program creation
Physical location gap and opportunity analysis
Data strategy and org strategy for digital
App and web ordering behavior deep dive analysis
Analytics reporting and team structure consulting
Interim director of analytics and director of digital engagement roles
FOOD & BEVERAGE CUSTOMERS INCLUDE:
Marketing Agencies
Some marketing agencies do it all - everything from PR to Tiktok ads.
But it can be hard to be a master of everything, and often when you’re brilliant at marketing, it can be hard to also stay on top of analytics at the same time.
And clients put pressure on you always to prove the worth of your campaigns - even if you are sure you’re driving value, without the data, you can often become the scapegoat. Our team is familiar with the questions your clients push you on and how difficult it is to consolidate all of your data sources to give them the answer they truly want.
How we can help:
Create improved client reporting
Client campaign analysis, marketing effectiveness
Incrementality processes for all agency campaigns
ROI or value-added agency tool creation
Client feedback surveys
SAAS
Prioritizing features to develop, managing churn, and acquiring new customers takes up much of your time as a B2C and B2B SaaS company.
The good news is that since your product is digital, you have so many opportunities to test, refine, and satisfy your customers in ways a physical product can only dream of doing. At Insight Lime, we help with getting you the answers to your burning questions about what your customers want and how they are using your product.
What we do for SaaS companies:
Feature prioritization and pricing surveys & studies
Competitive landscape analysis
Product analytics
Customer feedback surveys
Qualitative forecasting
Google Analytics analysis
SAAS CLIENTS INCLUDE:
A few other industries that our team has experience with:
Shipping logistics/industrial
Travel – metasearch, OTAs, and hotels
Video games – mobile and desktop
"Great experience. [Insight Lime Analytics] is quite skilled in analytic sales, and creating data to use during a pitch. Exactly what I was looking for, and they hit the ball out of the park. Strongly recommend."
— Terawatt, Market Sentiment/Annual Report Survey Design
Interested in learning more?
Get your free 30-minute sales call.
No bogus, no unrealistic pitches. 30-minutes of uninterrupted time with a data expert.