Six-Figure Revenue Before Its 1st Anniversary - This Zesty Analytics & Strategy Agency Shows How It’s Done
Insight Lime Analytics is a fresh consulting agency officially launched in the middle of the pandemic, October 2020, by analytics insights expert MaryBeth Maskovas. The consultancy offers easy-to-understand packages for consumer insights projects like survey design, data strategy, and branding. Their ultimate goal is to provide clarity and direction for their clients and support non-clients with valuable free content. The results speak for themselves, with 80% of large clients (over $5000 projects or retainers) booking repeat engagements that are the same size or larger than their initial work with Insight Lime.
The boutique agency takes a new approach to traditional consulting services by creating tiered packages and genuine connections with their clients. Their innovative methods and big-company expertise mean they can move with agility across even large (over 1000 employees) organizations. Their methods allow them to deliver clarity and help to create true change. Insight Lime worked on feature prioritization & pricing survey design and analysis, GA4 migration plans, and company-wide analytics needs assessments, all in their first year. In addition to being passionate about sharing their knowledge with their clients, Insight Lime has been committed to finding solutions for “the little guys,” including offering mini-audits for small businesses and posting easy-to-action 2-minute videos on Linkedin.
Founder MaryBeth Maskovas says they owe their success to tailoring and executing business strategies based on what their clients actually need, not what they think they need—also, thinking big and acting even bigger. “The demand for data is ever-growing, and many companies miss the main point of having data in the first place - using it! At Insight Lime, we implement the same principles internally that we recommend to our clients. Those core principles applied in making business decisions have led us to six-figure revenue growth before our 1st anniversary.” The analytics and strategy agency has plans to continue to grow its team in 2022 and double its revenue in the next year.
Insight Lime Analytics has its headquarters in a small mountain town, Durango, in Colorado, and has team members in Vilnius, Lithuania. The agency has clients from all over the world, including the United States, Australia, and the UK. The company is women-owned and operated and part of the Green Business Bureau.
2021 October
This Analytics And Brand Strategy Agency Will Have An Impact On Your Business In 2 Minutes (Or Less!) - Before You Even Hire Them
Insight Lime Analytics is a fresh digital agency all about business impact. Insight Lime offers agile consultants, products, and packages that accelerate and simplify decision making around data. The boutique agency was founded in the middle of the pandemic by MaryBeth Maskovas - an analytics consultant who saw that she could drive more value by focusing on business decisions and strategy - not just creating reporting and dashboards. The agency wants to redefine the client-agency relationship and create a tighter bond between decision makers in business and analytics teams. Insight Lime thinks data in business is underused, misunderstood, and way easier to action than you think.
In addition to traditional consulting services in data strategy, analytics insights, and market intelligence, Insight Lime Analytics has created 2-minute weekly video segments that give actionable tips on hard-to-tackle topics like A/B testing, revenue forecasting and Google Analytics in a way that is understandable to almost any business person. The videos are posted free to the public weekly on LinkedIn. The videos prove the power of having an analytics strategy professional on your team - if Insight Lime can give you advice that will improve your revenue in two-minute videos, imagine what the agency can do when you engage them for projects.
Almost all sizes of digital businesses currently don’t action their data enough. A boutique agency like Insight Lime Analytics is a perfect partner to make more data-driven projects happen. Their team has experience working with major international companies and scrappy startups, and their unique value-add is that they can navigate your organization and facilitate faster, better decisions with less friction than an in-house advocate could. Some of their most common projects are whole-organization data strategy, building optimization programs, and market intelligence/survey design projects for product and sales development. So far the results of the agency are promising with clients who have seen as much as a 532% increase in online sales, 72% average order increases, and some are even tripling their YoY monthly sales! All of this because the agency focuses on what your data is already telling you.
On top of all that, Insight Lime Analytics is international and women-owned and operated. Founded in 2020, the analytics and business strategy agency specializes in Google Analytics and Adobe Analytics insights consulting; pricing and market intelligence survey design; data strategy for organization; A/B testing program design, optimization support; data-driven marketing personas; marketing strategy and go-to-market plans. They prioritize work with environmentally and socially forward companies that care about creating positive change in the world. The agency is also a member of the Green Business Bureau - taking their impact pledge beyond the digital setting.
2021 May
