Marketing Analytics Services
Get The Most Out Of Your Marketing
You spend (sometimes a lot!) in your advertising and marketing. How much are you investing in evaluating how well that investment is paying off? With every tool and advertising platform vying for your advertising dollars, it can be critical to have an impartial party in your corner.
As a marketing analytics agency that doesn’t run advertising, we’ve got your back.
Determining the success of your marketing campaigns can get you more for the same amount of $$ and highlight new opportunities for your business, or help you save money, as you have more transparency into what might be ineffective spending.
We know that marketing comes down to trust, and sometimes it can be hard to trust in marketing! We provide only analysis and consulting services and don’t offer any marketing services. Why? So that we can be 100% impartial and highlight what is truly working (and what’s not) in your marketing.
We use forecasting, improved tracking, and deep analysis to identify areas to optimize in your marketing
What types of projects do we work on?
We offer marketing analytics consulting in both projects and retainers to fit your needs, and do all sorts of projects like:
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Cohort-based analysis that follows your discount shoppers over time to identify whether the sale you promoted had a positive impact on your business - and calculate the lifetime value of customers acquired from a sale to identify longer-term impact of offering discounts.
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Having the right goalpost is as important as investing in the right channels. Without clear strategic goals for your marketing teams you might not get the results you were hoping for. We can work on a strategic level to identify KPI pairs that fit your overall business goals and will guide your marketing strategy in the right direction.
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We used advanced forecasting and an expert knowledge of platforms like Google and Facebook ads to forecast what would happen if you changed levels of spend and identified areas of optimization. We have identified areas for our past clients that could cut ad spend and maintain the same level of revenue (significantly improve ROAS)
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Calculating marketing budgets can be stressful. We have extensive experience modeling ideal spend levels based on business strategies and target ROI for large companies and can help make the planning process for you easier.
Marketing Teams Get All The Blame (and the Credit) for New Product Launches
According to the Insight Lime 2023 survey on product launches and consumer insights, 43% of respondents believe that marketing gets the blame when a product launch is unsuccessful (and 36% said they get the credit).
It can be hard to run a successful marketing team - there are so many things to balance, from company strategic shifts to an ever-changing privacy landscape. Sometimes you don't get the attention you deserve from your analytics team, and your marketing data goes un-analyzed.
Working with a marketing analytics team like Insight Lime gets you:
Additional capacity in your analytics team (or new analytics resources if you don't currently have them)
Deep dives into your marketing data to highlight what products or services you should focus on in the future
Recommendations for structure for reporting and ROI calculations that provide continued value after your project is finished
Deep expertise in attribution, MMM, and the tough world of 3rd party cookie deprecation
Additional Areas We Can Help You With
We offer packaged services and larger consulting contracts so that we have something that fits the needs of all sizes of businesses.
Marketing Incrementality
What is the true impact of your marketing efforts that wouldn’t have happened otherwise? If you have large budgets in paid advertising, you’re ready to start answering that question. We can help you set up frameworks to measure incrementality and evaluate the results.
The GA Project
We can help you calculate marketing budgets based on forecasting that will get you more accurate results, and help you plan out your spend levels over the year to match your seasonal periods.
Marketing Mix Modeling (MMM)
If you are not quite ready for incrementality work and are starting to want to optimize your spend across your whole portfolio, we can help you find the best fit models for your size that will save you money on advertising while optimizing your outcomes.
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"[Insight] Lime Analytics did a GA mini Audit for us and did a thorough look into our Google Analytics. MaryBeth provided an in-depth report and highlighted some very key areas where we could improve in our reporting that would help increase brand awareness and growth. MaryBeth was quick to answer questions and was a true pleasure to work with."
– Erika Seiko Togashi, Founder of SEPTEMBER
Our consultants have:
Cross-discipline backgrounds
in branding, UX, hard science and more
Educated in business value and are people-focused
They are still hardcore number crunchers, and they can speak the language of upper management
Consulting experience at larger agencies
they know how to work with enterprise clients
