Q2 Client Webinar - How to Calculate Data-Driven Marketing Budgets [RECORDING]
How do you calculate marketing budgets for your company?
Does the finance or senior management pick a number? Or is it just a % of your revenue from the last year? Creating a marketing budget that drives growth and reduces wasted spend is possible no matter the size of your company.
This client webinar will:
Show you data-driven ways to calculate your marketing budgets
Calculate profit-by-channel (way better than just ROI alone) to determine which channels you should be focusing more budget on
Use your historical CPAs to calculate possible future performance (and link that to the above subjects)
Help you get company buy-in on the budget and tips for larger companies about how to distribute budgets across markets/departments
QA with a data strategist who has calculated budgets for major companies - across the US and Europe!
The webinar comes with a FREE copy of our data-driven marketing budget calculator template (valued at $97) which you can use to build your marketing budget for your next month/year/quarter. All of this for $37 for non-clients and free for current Insight Lime clients.
WHAT TO EXPECT: Once you purchase the webinar, you will be sent a link to the webinar recording and the workbook via email.
