Guides And Articles
Here we share our guides and articles on various topics like Google Analytics, Conversion Rate Optimization (CRO), data strategy, A/B testing, UX optimization, marketing budgeting etc.
We also have a weekly video segment, which focuses on improving your business in 2 minutes or under!
Featured Blog
Data Analytics Consulting: How Much Does It Cost To Hire An Analytics Consultant
Many major organizations rely on consultants to fill a gap - and you could be wondering if it’s worth it. The hourly price tag on analytics consultants can vary anywhere from $120-$1000 an hour depending on the seniority and specific expertise. So when should you consider bringing in outside help, and when does it make sense to begin building out your own team?
Your GA4 Migration is Finished - Now What?
The cutoff for migrating to GA4 has come and passed. We’ve outlined how to get more value from your data and what you should focus on now.
Ground Rules for Data Usage: Governance & Data Usefulness Series Part 1
There is a constant push and pull in big organizations. You generate a ton of data, and you want to be able to use that to gain a competitive advantage. Yet, you also are beholden to boards of directors, shareholders, and the law.
Could Data Strategy Solve Some of Your Biggest Organizational Woes?
What is data strategy, and how does it relate to business strategy? Creating a solid strategy for your data and following it can improve organizational maturity and grow revenue. Read this step-by-step guide to learn how to execute data strategy at your company.
Data Discrepancies: Strategies for the Business Killer
Learn strategies on how to get past data discrepancies as an organization so you can focus on making impact with data.
How To A/B Test: When, Where & What Should You Be Testing
Are you thinking about A/B testing on your website? Or maybe you are already and are disappointed with the results so far?
You might be testing the wrong this based on the traffic volumes you currently have. Learn what you should be testing based on your traffic in two minutes, test more, test better, and test smarter.
How To Build Forecasting Formula & Get A Better Picture Of Your Business
Newsflash! There are no (good) reasons why you shouldn't be doing forecasting in your business.
So much of analytics is backward-looking - but the forward-looking stuff can be a gold mine.
How To Improve Conversion Rates & Landing Page Performance
Do you know which pages on your site suck? Almost every website has under-performers. Checking on these regularly and adjusting your design or traffic can improve your KPIs. Find your "icky" pages first, then…
