Guides And Articles
Here we share our guides and articles on various topics like Google Analytics, Conversion Rate Optimization (CRO), data strategy, A/B testing, UX optimization, marketing budgeting etc.
We also have a weekly video segment, which focuses on improving your business in 2 minutes or under!
Featured Blog
How to (Really) Measure Your Coupons & Discounts
If you’re a business that offers discounts to your customers, discounting is most likely a hot topic across the organization. And that hot topic can range from a constant debate to an all out war across different parts of the organization.
How To A/B Test: When, Where & What Should You Be Testing
Are you thinking about A/B testing on your website? Or maybe you are already and are disappointed with the results so far?
You might be testing the wrong this based on the traffic volumes you currently have. Learn what you should be testing based on your traffic in two minutes, test more, test better, and test smarter.
How To Build Forecasting Formula & Get A Better Picture Of Your Business
Newsflash! There are no (good) reasons why you shouldn't be doing forecasting in your business.
So much of analytics is backward-looking - but the forward-looking stuff can be a gold mine.
How To Improve Conversion Rates & Landing Page Performance
Do you know which pages on your site suck? Almost every website has under-performers. Checking on these regularly and adjusting your design or traffic can improve your KPIs. Find your "icky" pages first, then…
