Free Webinar: Knowledge Management for Experimentation Programs: How to Build Continual Community Knowledge to Quantify Success

Running tests and personalizing the customer experience is only the beginning of your journey. On this webinar, hosted in September 2023, learn how to build a knowledge repository to operationalize your test results, leading to a higher ROI and a better way to quantify your success with leadership.

This recording includes explanations of different knowledge management programs that have real-life success and provides tips and tricks on how to establish these types of programs within your organization to improve the success of your test & learn culture.

Click below to watch the replay!

Key Takeaways:

• What is Knowledge Management?
  Knowledge management is the systemic process of capturing, organizing, and sharing knowledge. The goal is to improve the storage of valuable company learnings and information in a way that can be easily shared across people and keep knowledge owned by the company, not the individuals.
  

• Four ways to improve the value of testing programs:
  1. Create an operationalized process for pushing winning tests to production
  2. Create a knowledge base that can be shared with a wider audience in the company
  3. Calculate uplifts of operationalized revenue and the value of not implementing “losers”
  4. Model data-informed decision-making for the rest of the organization
  

• Why do you need knowledge management & value tracking to improve your testing program?
  1. To know which tests need to be discussed with development teams, you need a strong system to keep track of the key metrics from each test and their details (knowledge management)
  2. To calculate the value of your testing program you also need an easy way to aggregate your tests to identify the overall value
  
  Use the Knowledge Management Maturity Assessment below to measure your organizations maturity: